In this episode, I talk with Bill Balderaz of Futurety. Futurety uses data analytics and marketing technology expertise to help companies make smarter, faster, deeper connections with their customers.
Bill talks about predictive modeling and it can be used to market your business. We also talk about how statistically speaking, your business will fail!
- Read the market, find the need, fulfill the need
- Realize that there are going to be challenges and own the challenges
- Never fall in love with the product/service
- The market is always right
Keys to success:
- Surround yourself with a great team
- Always listen to the market
- Thin big impact and high output, not input
- Have a good business model and a great team.
- “Freedom lies in being bold.” Robert Frost
Bill Balderaz – Futurety
Enterprise NOW! is a business and entrepreneurship talk show that seeks to educate, motivate, and inspire current business owners as well as aspiring entrepreneurs on a variety of business related topics. Enterprise NOW! features entrepreneurs and business leaders from various industries and fields.